evaluation

I used many technologies to create the promotional campaign:

Internet

• Research into psychological horror genre film poster and trailers.
• Research into film magazine front cover codes and conventions.
• Using Blogspot

Digital Camera

• Taking pictures for our anamatic
• Taking pictures for the front cover of my film magzine
• Taking pictures for my film poster

Adobe Indesign

• Creating and designing my film magzine front cover
• Creating and designing my film poster

Video Camera

• Filming the trailer
• Using it with the editing equiptment

Painshop Pro

• Enhancing photos for my film poser and front cover of my film magazine
• Removing background

Blogspot

• Uploading pictues and videos
• Writing and updating progress throughout the course
• Displaying research 

evaluation

All three products; the film trailer, film magazine front cover and film poster include and focus on the main iconic image of the main character holding a bloody cricket bat and film name.

evaluation

My film magazine front cover promotes the film by:

• Competition to win V.I.P  tickets to see our film Two Faced.
• Main image- Iconic image of the main character holding the weapon (bloody cricket bat)
• 'Uk's best selling film magazine' suggests the magazine is prestigious.

evaluation

My film poster promotes the film by:

• Main image- Lead character holding the iconic image of the trailer the bloody cricket bat.
• Website
• Relase date
• Tagline
• Billing block
• Actors names

evaluation

Aspects of critical theory that can be linked to the characters in our trailer are Propp's theory of character functions for example our trailer includes a villain, victim, helper etc these characters conform to the roles suggested by Propp. Also with regards to feminism we have created as female character who is suggested to be a murderer this goes against the conventional view of a vulnerable caring female in psychological horror films.

evaluation

The key themes of our trailer are:

• Murder 
• Revenge
• Bullying
• Family
• Violence
• Mystery 
• 'Who done it?'
• Suspense 

evaluation

We constructed the representation of the main characters in our trailer in many ways: showing the good/bad relationships between the characters, costume, behavior and body language, mis-en-scene, dialogue etc. The representation of Harry the main male character being bullied shows him as weak and vulnerable which challenges conventions of having a strong lead male character. Also Harry's mothers character is suggested to be the villain this also challenges conventions of a psychological horror where women are seen as vulnerable or 'needing to be saved'. This character shows a female washing blood off her and and dragging a dead body, suggesting she committed the violent acts and is covering her tracks.

evaluation

We showed our trailer to a select audience of people within our target audience which is between 15-24 years old. The majority of our audience said that they would pay to go and see the film. They agreed that our trailer was an effective promotional device for the film. They identified the two main characters as Harry and his mum which is correct, this shows the characters were well established and represented throughout the trailer. The audience recognized the trailer as being within the horror genre, which is one of the chosen genres we were trying to represent. They understood how the sound effects and music created meaning in the trailer e.g, fear, suspense etc. The audience also thought the setting and mis-en-scene was effective because the settings such as school, home and family life were relevant to their own lives. Also this mis-en-scene and the age range of the characters shown in the trailer appealed to them because it reflected age group of the target audience.


After viewing the trailer the audience recognized the plot we were trying to suggest, this was effective because we deliberately mislead that audience into thinking that the mother was the killer when it was actually Harry. This shows we successfully displayed the narrative and plot that we wanted the audience to recognize without exposing the real story so that when they went to see the film there would still he an element of mystery and surprise.

evaluation

The audience would consume our trailer through a variation of different media platforms. They could view it in the cinema, on the internet in the form of advertisement on video websites such a YouTube. Also on the internet via the films website 'www.twofacedofficial' which is shown on my film poster, film magazine front cover and in the trailer.

evaluation

The genre of our trailer is psychological horror. The split personality/schizophrenia presented in the main character (Harry) and the question of who the villain actually is gives our trailer psychological elements because it makes the audience think and question who the villain is, this was apparent in our audience viewing of the trailer. Horror is represented in our trailer through the graphic murders in the trailer, for example in two of the murders you can see the victims blood and you see all three of the victims dead bodies.

final draft of my film magazine front cover

evaluation

Unconventional aspects of our trailer was that it suggested a male victim and a female villan whereas horror films are conventionally represent a female victim and male villan. Using an everyday object such as a cricket bat as the main iconic image and weapon is also unconventional beacuase its not an object associated with violnce and murder. Also we used handy cam shots to represent the video diaries which are not common in psychological horror trailers.

evaluation

In comparison with real media output our trailer uses conventional themes for example intertitles throughout, sound efffects and conventional horror themed music.The film title 'Two Faced' ae also conventional. This is the billing block I created to be used in the trailer, film poster and film magazine front cover.

    SCREAM STUDIOS presents a GLOBAL VIDEO production.

              ‘TWO FACED’  A film by Loz WILLIAMS

       Starring Dan ASHTON Nathan HOLLEY  Will GLENN

      Niamah HADDOW excecutive producer Michael NEWTON

      Story by Loz WILLIAMS. Screenplay by Marshall CONNELLY

       Music by Frankie WESSON Directed by Graham HOWARD.

Other conventional aspects of our trailer were the film name logo and the 'Scream studios' logo that are both used in the trailer. Both use concvetional colours eg, black white and red. This colour scheme is also continued in my film poster and film magazine front colour.

second draft of my film magazine front cover

first draft of my film magazine front cover

final draft of my film poster